BRAND MARKETING
Hims & Hers recently introduced MedMatch, a new technology poised to change the landscape of healthcare delivery. MedMatch is designed to enhance the accuracy and effectiveness of personalized patient care by leveraging advanced treatments and medication options.
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MedMatch
Hims & Hers recently introduced MedMatch, a new technology poised to change the landscape of healthcare delivery. MedMatch is designed to enhance the accuracy and effectiveness of personalized patient care by leveraging advanced treatments and medication options.
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BRAND MARKETING
Hims’ Guided Meditations
Hims launched a series of guided meditation videos as an immersive visual and auditory experience. The primary objective was to provide unique, high-quality, engaging mindfulness content for Hims users.
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Hims’ Guided Meditations
Hims launched a series of guided meditation videos as an immersive visual and auditory experience. The primary objective was to provide unique, high-quality, engaging mindfulness content for Hims users.
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BRAND MARKETING
Many patients don’t fully understand the safety and benefits of compounded medications. As the creative lead of graphics, I crafted a compelling visual narrative to build trust and educate customers. Through engaging animated explainers, we revealed the meticulous processes behind Hims and Hers formulations, reinforcing the brand’s commitment to personalized, high-quality healthcare.
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Hims’ Pharmacy & Innovation
Many patients don’t fully understand the safety and benefits of compounded medications. As the creative lead of graphics, I crafted a compelling visual narrative to build trust and educate customers. Through engaging animated explainers, we revealed the meticulous processes behind Hims and Hers formulations, reinforcing the brand’s commitment to personalized, high-quality healthcare.
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BRAND MARKETING
Google - Search On ‘22
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Google - Search On ‘22
Search On is an annual live event that showcases the newest ways Google Search is helping organize the world’s information while making it universally accessible and useful. The theme for 2022 was, “Search Outside The Box”, focused on showcasing Google’s key innovations in Search that help connect us to information in more natural and intuitive ways.
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EPISODIC ANIMATION
Netflix’s We The People
Netflix’s We The People
I led the art direction for the Emmy award-winning Netflix’s series, We the People, “The Courts” episode. The series was produced by Barack and Michelle Obama, with the aim of educating a new generation of young Americans about the power of the people.
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BRAND MARKETING
Google - I/O ‘22
Google I/O is one of Google's highest profile annual events. In May 2022, Google I/O returned to the Shoreline Amphitheatre for a live audience for the first time in 2 years. The 2022 focus for I/O focus was on investments in advanced technologies such as AI and technical infrastructure, with the goal of helping to organize the world’s information while making it universally accessible and useful—like more natural conversations with Google Assistant, an immersive view in Maps and improved skin tone representation across Google’s products.
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Google - I/O ‘22
Google I/O is one of Google's highest profile annual events. In May 2022, Google I/O returned to the Shoreline Amphitheatre for a live audience for the first time in 2 years. The 2022 focus for I/O focus was on investments in advanced technologies such as AI and technical infrastructure, with the goal of helping to organize the world’s information while making it universally accessible and useful—like more natural conversations with Google Assistant, an immersive view in Maps and improved skin tone representation across Google’s products.
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PARTNERSHIP MARKETING
Beauty is Personal
The third part of a year-long partnership between SAS and the New York Times, demonstrated how SAS’s use of AI to help business achieve their goals. Part 3 highlighted their partnershp with Ulta Beauty. Our campaign highlighted how Ulta Beaty uses the power of AI to bring out the possibilities within every person.
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Beauty is Personal
The third part of a year-long partnership between SAS and the New York Times, demonstrated how SAS’s use of AI to help business achieve their goals. Part 3 highlighted their partnershp with Ulta Beauty. Our campaign highlighted how Ulta Beaty uses the power of AI to bring out the possibilities within every person.
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PARTNERSHIP MARKETING
Local Flavors - Food Tour of Manhattan
Restaurants have always been the lifeblood of New York — and that has never been clearer than it is now. To celebrate the world-renowned food of New York City, DoorDash and T Brand profiled iconic restaurants — plus one spot for sweets — across many neighborhoods, starting with the borough of Manhattan.
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Local Flavors - Food Tour of Manhattan
Restaurants have always been the lifeblood of New York — and that has never been clearer than it is now. To celebrate the world-renowned food of New York City, DoorDash and T Brand profiled iconic restaurants — plus one spot for sweets — across many neighborhoods, starting with the borough of Manhattan.︎View Case Study ︎︎︎
EDITORIALKnow Their Names
In 2019 at least 19 Black Trans women were killed by fatal violence in the United States. The approximation speaks to the fundamental impossibility of tracking the lives and deaths of people who are ignored by the power structures that keep tabs. As a result, experts feel certain that these records are incomplete. Details are scant, relegating the deaths of Black Trans women to inaccurate statistics and sending a message that their lives don't count. Here, however, is where Black Trans women are honored and remembered.
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