With extensive experience as a people manager, Jovanna excels at empowering teams to produce innovative work that drives business success. Her leadership style balances adaptability, resourcefulness, and accountability while fostering an environment where creativity thrives. This approach enables her to develop industry-specific solutions that are both inventive and results-driven.
Whether leading campaigns or product launches, Jovanna combines a passion for creative excellence with a results-oriented mindset. She is driven by the belief that great work not only inspires but also delivers impact.
CASE STUDY
BRAND MARKETING
I helped launch Google I/O 2023, one of the most significant events in Google's history. The event solidified Google's leadership in AI, driving a 4.3% stock jump that day and contributing to Alphabet’s 26% surge in 2023.
Google I/O served as a platform to unveil the company’s bold yet responsible approach to AI. We demonstrated how AI integration is central to the entire organization—powering innovations across hardware, Search, Workspace, and Cloud. What was once a developer-centric conference has evolved into a high-impact marketing moment, positioning Google at the forefront of the global tech conversation.
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Google IO 2023
I helped launch Google I/O 2023, one of the most significant events in Google's history. The event solidified Google's leadership in AI, driving a 4.3% stock jump that day and contributing to Alphabet’s 26% surge in 2023.
Google I/O served as a platform to unveil the company’s bold yet responsible approach to AI. We demonstrated how AI integration is central to the entire organization—powering innovations across hardware, Search, Workspace, and Cloud. What was once a developer-centric conference has evolved into a high-impact marketing moment, positioning Google at the forefront of the global tech conversation.
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CASE STUDY
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BRAND MARKETING
The Hims Group Chat Youtube Series
I helped launch Group Chat, a YouTube series by Hims designed to break down taboos around men’s health. More than just content, this project was a strategic move to reposition Hims—not just as a telehealth provider, but as a trusted voice in conversations about sexual health, hair loss, and self-care.
Hims recognized that many men struggle to talk openly about these topics, so we created Group Chat as a space for real, unfiltered discussions. Each episode brings together participants for candid conversations about the most pressing issues in men’s health—normalizing topics that are often avoided.
Hims recognized that many men struggle to talk openly about these topics, so we created Group Chat as a space for real, unfiltered discussions. Each episode brings together participants for candid conversations about the most pressing issues in men’s health—normalizing topics that are often avoided.
We tapped into YouTube’s power and the authenticity of organic content, crafting a 70s-inspired visual world that felt inviting, relatable, and culturally distinct. The series resonated in a big way, amassing over 822K+ views on individual videos and driving meaningful audience engagement. What started as a content series became a powerful platform—fostering open dialogue, building a loyal community, and proving that genuine connection leads to real organic growth in a category often clouded by stigma.
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