Jovanna is an accomplished creative leader with 15 years of experience driving breakthrough work across advertising & marketing touchpoints.

Known for blending creativity with strategy, she ensures that bold ideas align with business goals. She currently builds and leads creative teams for brands in the technology, wellness, and lifestyle industries.

With extensive experience as a people manager, Jovanna excels at empowering teams to produce innovative work that drives business success. Her leadership style balances adaptability, resourcefulness, and accountability while fostering an environment where creativity thrives. This approach enables her to develop industry-specific solutions that are both inventive and results-driven.

Comfortable with uncertainty, she navigates ambiguity by transforming complex challenges into practical solutions. By translating big-picture concepts into actionable steps, she ensures creative strategies are both imaginative and achievable.

Whether leading campaigns or product launches, Jovanna combines a passion for creative excellence with a results-oriented mindset. She is driven by the belief that great work not only inspires but also delivers impact.
CASE STUDY


BRAND MARKETING

Google IO 2023


I helped launch Google I/O 2023, one of the most significant events in Google's history. The event solidified Google's leadership in AI, driving a 4.3% stock jump that day and contributing to Alphabet’s 26% surge in 2023.

Google I/O served as a platform to unveil the company’s bold yet responsible approach to AI. We demonstrated how AI integration is central to the entire organization—powering innovations across hardware, Search, Workspace, and Cloud. What was once a developer-centric conference has evolved into a high-impact marketing moment, positioning Google at the forefront of the global tech conversation.

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