The Hims Group Chat is a series where real people have candid conversations about life's taboo topics.
Hims Group Chat
Project Date: 2024
Agency: In-house
Role: Creative lead
We developed a YouTube video series that brings a fun, friendly atmosphere where participants—couples, pairs, and groups—engage in lively discussions about some of the most taboo topics in our lives, such as sex and hair. Set in a studio, participants tackle questions driven by popular YouTube searches. The format creates an inviting, almost friends-like setting where open and honest conversations thrive.
Each episode features participants answering questions, providing their perspectives, and reacting to each other's thoughts.
The real answers, provided by a medical doctor (MD) through interstitial segments, enrich the discussions with factual insights. The participants' reactions to these answers further enhance the authenticity and relatability of the content.
Art Direction
The visual direction of the show seamlessly integrates the Hims brand ethos, emphasizing warmth, approachability, and a touch of nostalgia. This includes expressive typographic title designs reminiscent of 70s game shows, adding a nostalgic yet vibrant feel to the series. The design also borrows elements from variety shows and soap operas of the era, creating a lively and engaging visual experience.
Color Palette: A soothing mix of warm beiges and browns, creating a comfortable and inviting atmosphere that aligns with Hims' approachable brand image.
Logo and Typography: A vintage 70s logo mark and expressive typographic title designs reminiscent of classic 70s game shows, adding a nostalgic yet modern touch.
Set Design: The gameshow sets were designed with warm woods and velvet textures, reflecting the cozy and familiar aesthetic of the 70s. These elements create a welcoming environment where candid conversations can flourish.
Color Palette: A soothing mix of warm beiges and browns, creating a comfortable and inviting atmosphere that aligns with Hims' approachable brand image.
Logo and Typography: A vintage 70s logo mark and expressive typographic title designs reminiscent of classic 70s game shows, adding a nostalgic yet modern touch.
Set Design: The gameshow sets were designed with warm woods and velvet textures, reflecting the cozy and familiar aesthetic of the 70s. These elements create a welcoming environment where candid conversations can flourish.
Episode 1: Porn habits: Men vs. Women
The video is an episode from the "Hims Group Chat" series, where participants discuss various questions about porn in a candid and humorous manner.
Dr. Peter Stahl, SVP of Men’s Sexual Health at Hims, provides expert insights, debunking myths like “semen retention.” The conversation is light-hearted, aiming to normalize discussions around sexual health and provides a sense of belonging and honest opinions within a friendly group chat setting.
Dr. Peter Stahl, SVP of Men’s Sexual Health at Hims, provides expert insights, debunking myths like “semen retention.” The conversation is light-hearted, aiming to normalize discussions around sexual health and provides a sense of belonging and honest opinions within a friendly group chat setting.
Episode 3: Balding at 23?
In this episode of the Hims Group Chat, participants guess someone's age based solely on their hairline, revealing surprising results. The discussion touches on hair loss at various ages, with insights from Dr. Knox Beasley, a board-certified dermatologist. He explains the typical ages when hair loss starts, the patterns it follows, and factors that contribute to it. The lighthearted competition among friends highlights how hair loss can affect men at different stages of life, emphasizing that Hims offers solutions for regaining full heads of hair.
Episode 5: Craziest things tried for hairloss
We’re flipping the script this time—guys in the Hims Group Chat are sharing the craziest things they've tried for hair loss treatment (BEER for hair loss?! Red light therapy hair growth?), and board-licensed dermatologist Dr. Knox Beasley explains whether their remedies are the real deal. From at-home hair loss remedies to unheard-of natural hair loss “supplements,” we’ve come across some unusual methods for recovering hair. Dr. Knox also discusses how hair loss starts and hair loss treatments that actually work.
Episode 6: Craziest things tried for hairloss
Have you ever heard of penis stretching? Guys join the Hims Group Chat to vote on some of the most popular and wildest ways to get a bigger penis. Some of these penis enlargement methods sound bananas…would YOU try them? The SVP of Men’s Sexual Health at Hims, Dr. Peter Stahl, also weighs in with expert input on penis enlargement methods (from jelqing to penis pumps), how they work, the risks, and whether they can actually lead to a bigger penis.
Produced at Hims & Hers
Creative Leads: Jovanna Tosello, Elea Franco, Hridi Kahn
Design Director: Jovanna ToselloArt Director: Jovanna Tosello
Live Action Direction: Elea Franco
Copywriter: Hridi Kahn
Design Direction: Jovanna ToselloDesigners: Jovanna Tosello, James Marshall, Evelyn Zhang, Ingrid Bonetti, Natalie
Animators: Breanna Lorraine Wright, Jeremy Carreon
Editors: Bill Dvorak, Moon Noh, Carly Baldwin
Creative Leads: Jovanna Tosello, Elea Franco, Hridi Kahn
Design Director: Jovanna ToselloArt Director: Jovanna Tosello
Live Action Direction: Elea Franco
Copywriter: Hridi Kahn
Design Direction: Jovanna ToselloDesigners: Jovanna Tosello, James Marshall, Evelyn Zhang, Ingrid Bonetti, Natalie
Animators: Breanna Lorraine Wright, Jeremy Carreon
Editors: Bill Dvorak, Moon Noh, Carly Baldwin