Led the visual direction for the launch of Hims' Guided Meditation Series—conceptualizing and overseeing the rollout of immersive content.
Meditation Series
2024
Hims launched a series of guided meditation videos as an immersive visual and auditory experience. The primary objective was to provide unique, high-quality, engaging mindfulness content for its users.
Each animated still life emboded a different theme through the harmonious arrangement of 3D objects.
Art Direction
The art direction focused on evoking specific emotions and states of mind, making each meditation session a distinct and memorable experience. By using real-life meditation landscapes as inspiration, the 3D still lifes were designed to evoke the feeling of natural landscapes, incorporating textures such as sand, water, and other natural elements.
This approach aimed to bring the serenity of nature into the digital realm, providing users with a sense of calm and tranquility. Compositions featured soft waves, reflective light, and tactile textures.
This approach aimed to bring the serenity of nature into the digital realm, providing users with a sense of calm and tranquility. Compositions featured soft waves, reflective light, and tactile textures.