Compounding Care: A Customized Approach
2024
In a healthcare landscape where personalization is becoming essential, compounded medications offer a unique advantage by tailoring treatments to individual needs. We launched a comprehensive video campaign to spotlight the distinctive benefits of Hims and Hers compounded formulations.
The campaign employed a mix of visual storytelling, expert interviews, and animated explainers to detail the meticulous sourcing and testing processes that ensure the highest quality ingredients for personalized compounded medications.
The campaign employed a mix of visual storytelling, expert interviews, and animated explainers to detail the meticulous sourcing and testing processes that ensure the highest quality ingredients for personalized compounded medications.
Animated visuals were used to illustrate the journey of a personalized compounded medication, from ingredient sourcing to final formulation.![]()
Design Direction
As Design Director, I led the visual direction of the campaign to simplify complex concepts for a consumer audience. The animations used clean, minimal design, incorporating simple shapes, lines, and a balanced color palette to ensure the visuals were both engaging and easy to understand. This approach enabled viewers to focus on the narrative without distraction, making the information accessible and retaining the campaign's educational tone.
The animated sequences showcased the journey of compounded medications—from ingredient sourcing to final formulation—helping to demystify the process for the audience and underscore the quality and care involved.
The animated sequences showcased the journey of compounded medications—from ingredient sourcing to final formulation—helping to demystify the process for the audience and underscore the quality and care involved.
Results
The campaign exceeded its goals by driving brand awareness, increasing patient engagement and differentiating the company as a leader in personalized healthcare solutions.