Jovanna is an accomplished creative leader with 15 years of experience driving breakthrough work across advertising & marketing touchpoints.

Known for blending creativity with strategy, she ensures that innovative ideas are not only bold but also aligned with business goals. She currently builds and manages creative teams for brands in the technology, wellness, and lifestyle space.

With extensive experience as a people manager, Jovanna excels at empowering creative teams to produce innovative work that drives business goals. Her leadership style blends adaptability, resourcefulness, and accountability, all while fostering an environment where creativity thrives. This approach enables her to create industry-specific solutions that are both innovative and results-driven.

Comfortable with uncertainty, she guides teams through ambiguity by turning complex challenges into practical solutions. By translating big-picture concepts into actionable steps, she ensures the creative strategy is both imaginative and achievable.

Whether leading campaigns or product launches, Jovanna combines a passion for creative excellence with a results-oriented mindset. She is driven by a belief that great work both inspires and achieves.

Marketing Campaign

The Hims Group Chat


The "Hims Group Chat" series is a strategic YouTube marketing initiative designed to boost brand visibility and engagement by addressing taboo topics in a fun, relatable format. By candidly discussing issues like hair loss and incorporating expert insights from professionals, the series aims to destigmatize these conversations.

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Marketing Campaign

Google - I/O ‘23


I co-art directed the launch Google I/O 2023, where the brand showcased a vision for AI integration and, marking one of the largest and most historic events in Google's history. As a result of the event, shares of Alphabet shot upward, gaining 26% in 2023.

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Marketing Campaign

MedMatch


Hims & Hers recently introduced MedMatch, a new technology poised to change the landscape of healthcare delivery. MedMatch is designed to enhance the accuracy and effectiveness of personalized patient care by leveraging advanced treatments and medication options.

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Marketing Campaign

Google - CES 2023


I helped lead the art direction and design of Google’s in-person experience at CES, one of the most influential tech events in the world. We created a cutting-edge, interactive booth that showcased Google's latest products and innovations in a dynamic and engaging way.  

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Marketing Campaign

Hims’ Guided Meditations


Hims launched a series of guided meditation videos as an immersive visual and auditory experience. The primary objective was to provide unique, high-quality, engaging mindfulness content for Hims users.

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Marketing Campaign

Hims’ Pharmacy & Innovation


Many patients don’t fully understand the safety and benefits of compounded medications. As the creative lead of graphics, I crafted a compelling visual narrative to build trust and educate customers. Through engaging animated explainers, we revealed the meticulous processes behind Hims and Hers formulations, reinforcing the brand’s commitment to personalized, high-quality healthcare.

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Marketing Campaign

Google - Search On ‘22


Search On is an annual live event that showcases the newest ways Google Search is helping organize the world’s information while making it universally accessible and useful. The theme for 2022 was, “Search Outside The Box”, focused on showcasing Google’s key innovations in Search that help connect us to information in more natural and intuitive ways.

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Episodic Animation

Netflix’s We The People

I led the art direction for the Emmy award-winning Netflix’s series, We the People, “The Courts” episode. The series was produced by Barack and Michelle Obama, with the aim of educating a new generation of young Americans about the power of the people.

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Marketing Campaign

Google - I/O ‘22


Google I/O is one of Google's highest profile annual events. In May 2022, Google I/O returned to the Shoreline Amphitheatre for a live audience for the first time in 2 years. The 2022 focus for I/O focus was on investments in advanced technologies such as AI and technical infrastructure, with the goal of helping to organize the world’s information while making it universally accessible and useful—like more natural conversations with Google Assistant, an immersive view in Maps and improved skin tone representation across Google’s products.

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Advertising Partnership

Beauty is Personal


The third part of a year-long partnership between SAS and the New York Times,  demonstrated how SAS’s use of AI to help business achieve their goals. Part 3 highlighted their partnershp with Ulta Beaty. Our campaign highlighted how Ulta Beaty uses the power of AI to bring out the possibilities within every person.  


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Advertising Partnership

Local Flavors - Food Tour of Manhattan

Restaurants have always been the lifeblood of New York — and that has never been clearer than it is now. To celebrate the world-renowned food of New York City, DoorDash and T Brand profiled iconic restaurants — plus one spot for sweets — across many neighborhoods, starting with the borough of Manhattan.

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Medium x Know Their Names Editorial

Know Their Names


In 2019 at least 19 Black Trans women were killed by fatal violence in the United States. The approximation speaks to the fundamental impossibility of tracking the lives and deaths of people who are ignored by the power structures that keep tabs. As a result, experts feel certain that these records are incomplete. Details are scant, relegating the deaths of Black Trans women to inaccurate statistics and sending a message that their lives don't count. Here, however, is where Black Trans women are honored and remembered.

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