Beauty is Personal: How Smart Data and AI Customize the Cosmetics Experience
Beauty is Personal: How Smart Data and AI Customize the Cosmetics Experience
2021
Native Advertising, Advertorial
SAS is a data analytics and technology company making real-world, positive change in our life time. We created a four part program to highlight the impressive real-life stories of how SAS is making a difference in our world today.
SAS’s partnership with Ulta Beauty highlighted how beauty plays a meaningful role in our lives in part 3 of this program.
SAS’s partnership with Ulta Beauty highlighted how beauty plays a meaningful role in our lives in part 3 of this program.
Art Direction
As art director of the program, I was responsible for the development of visual direction and leading the design team through completion of the program. This involved collaborating directly with the editorial team to craft a visual narrative in line with the goals of the editorial, as well as leading the creative production of the bespoke page development.
Our team developed a visual aesthetic direction with the goal of illustrating the themes of individuality, beauty, and collaboration. Expressive imagery was critical to the success of the program as it drove engagement.
The goal of the art direction was to illustrate how SAS’s partnerships with Ulta is part of an exciting time as culture is shifting and beauty is evolving. This was expressed visually through dreamy, handrawn illustration. We worked with animator and illustrator Marine Buffond to illustrate images that redefine how beauty is portrayed.
Our team developed a visual aesthetic direction with the goal of illustrating the themes of individuality, beauty, and collaboration. Expressive imagery was critical to the success of the program as it drove engagement.
The goal of the art direction was to illustrate how SAS’s partnerships with Ulta is part of an exciting time as culture is shifting and beauty is evolving. This was expressed visually through dreamy, handrawn illustration. We worked with animator and illustrator Marine Buffond to illustrate images that redefine how beauty is portrayed.
Credits
Produced at T Brand Studios
Client: SAS
Project: Beauty is Personal
Launch: 2021
Senior Program Manager: Dejan Djordjevic, Danielle Zhu
Editor: Harry Bradford
Art Direction: Jovanna Tosello, James Marshall
Design: James Marshall
Lead Developer, Engineer: Nelson Chang, Monica Cholico
Illustrator: Marine Buffond
Scope: Art Direction, Creative Production
Client: SAS
Project: Beauty is Personal
Launch: 2021
Senior Program Manager: Dejan Djordjevic, Danielle Zhu
Editor: Harry Bradford
Art Direction: Jovanna Tosello, James Marshall
Design: James Marshall
Lead Developer, Engineer: Nelson Chang, Monica Cholico
Illustrator: Marine Buffond
Scope: Art Direction, Creative Production