Amid a Pandemic, How One Company Adapted Its Data Philosophy in Real Time
2021
Native Advertising, Advertorial
SAS is a data analytics and technology company making real-world, positive change in our life time. Their partnership with Siemens Healthineers, a medical equipment manufacturer, has positively impacted medical needs, supply chains and logistics networks throughout the SARS-CoV-2 pandemic.
The brief was to create a four part program to highlight the impressive real-life stories of how SAS is making a difference in our world today. Part 2 of the program highlights how A.I. and data collection from Siemens’ imaging equipment created the data sets to make informed decisions in real time.
As art director of the program, I was responsible for the development of visual direction and leading the design team through completion of the program. This involved collaborating directly with the editorial team to craft a visual narrative in line with the goals of the editorial, as well as leading the creative production of the bespoke page development.
The brief was to create a four part program to highlight the impressive real-life stories of how SAS is making a difference in our world today. Part 2 of the program highlights how A.I. and data collection from Siemens’ imaging equipment created the data sets to make informed decisions in real time.
As art director of the program, I was responsible for the development of visual direction and leading the design team through completion of the program. This involved collaborating directly with the editorial team to craft a visual narrative in line with the goals of the editorial, as well as leading the creative production of the bespoke page development.
Art Direction
Our team developed a visual aesthetic direction with the goal of illustrating the themes of technology, innovation, and collaboration. Expressive imagery was critical to the success of the program as it drove engagement.
The goal of the art direction was to illustrate how SAS’s partnerships expands precision medicine, transforming care delivery, and improving patient experience. This is expressed visually through contemporary, future-leaning illustration. We worked with editorial illustrator Max Guther to illustrate scenes of medical infrastructure.
The goal of the art direction was to illustrate how SAS’s partnerships expands precision medicine, transforming care delivery, and improving patient experience. This is expressed visually through contemporary, future-leaning illustration. We worked with editorial illustrator Max Guther to illustrate scenes of medical infrastructure.
Credits
Produced at T Brand Studios
Client: SAS
Project: Positive Health Outcomes Unlocked by AI
Launch: 2021
Senior Program Manager: Danielle Zhu
Editor: Harry Bradford
Art Direction: Jovanna Tosello, James Marshall
Design: James Marshall
Lead Developer, Engineer: Nelson Chang
Illustrator: Max Guther
Scope: Art Direction, Creative Production
Client: SAS
Project: Positive Health Outcomes Unlocked by AI
Launch: 2021
Senior Program Manager: Danielle Zhu
Editor: Harry Bradford
Art Direction: Jovanna Tosello, James Marshall
Design: James Marshall
Lead Developer, Engineer: Nelson Chang
Illustrator: Max Guther
Scope: Art Direction, Creative Production