SAS x Microsoft
Advertorial, Native Advertising2021
When technology and human wonder intertwine, we can usher in new hope to address global challenges.
SAS is a data analytics and technology company making real-world, positive change in our life time through innovation and collaboration. Partnerships kindles our insatiable desire to innovate, making our world safer, faster, healthier and kinder.
The brief was to create a four part program to highlight the impressive real-life stories of how SAS is making a real-life difference in our world today. Part 1 of the program highlights the partnership between SAS and Microsoft’s use of A.I. tehcnology to assist in the conservationist efforts aroudn the globe.
The brief was to create a four part program to highlight the impressive real-life stories of how SAS is making a real-life difference in our world today. Part 1 of the program highlights the partnership between SAS and Microsoft’s use of A.I. tehcnology to assist in the conservationist efforts aroudn the globe.
Art Direction
As art director of the program, I am responsible for the development of visual direction and leading the design team through completion of the program. This involves collaborating directly with the editorial team to craft a visual narrative inline with the goals of the editorial, as well as leading the creative production of the bespoke development of the tap story build.
Our team developed a visual aethetic direction with the goal of illustrating the themes of technology, innnovation, and collaboration. We worked with editorial illustrator Mark Pernice to illustrate conceptual depictions of data, analytics, innovation, and collaboration. This program is arranged in a Tap Story format which is an immersive, visuals-first experience. Expressive imagery is critical as it drives engagement throughout the completion of the narrative.
Our team developed a visual aethetic direction with the goal of illustrating the themes of technology, innnovation, and collaboration. We worked with editorial illustrator Mark Pernice to illustrate conceptual depictions of data, analytics, innovation, and collaboration. This program is arranged in a Tap Story format which is an immersive, visuals-first experience. Expressive imagery is critical as it drives engagement throughout the completion of the narrative.
Credits
Produced at T Brand Studios.
Client: SAS
Project: Tap Into Curiosity
Launch: 2021
Senior Program Manager: Danielle Zhu
Editor: Harry Bradford
Art Direction: Jovanna Tosello, Jodi Melody
Design: Jodi Melody
Lead Developer, Engineer: Nelson Chang
Illustrator: Mark Pernice
Scope: Art Direction, Creative Production
Client: SAS
Project: Tap Into Curiosity
Launch: 2021
Senior Program Manager: Danielle Zhu
Editor: Harry Bradford
Art Direction: Jovanna Tosello, Jodi Melody
Design: Jodi Melody
Lead Developer, Engineer: Nelson Chang
Illustrator: Mark Pernice
Scope: Art Direction, Creative Production