Health and wellness platform Hims & Hers has recently introduced MedMatch, a new technology poised to change the landscape of healthcare delivery. MedMatch is designed to enhance the accuracy and effectiveness of personalized patient care by leveraging advanced treatments and medication options.

I co-directed and led the announcement for Hims & Hers’ custom-built, proprietary AI service called MedMatch. MedMatch is a proprietary service that uses AI and machine learning to leverage the collective knowledge of hundreds of healthcare providers to recommend the treatments that are most likely to be successful for our customers.

As a creative director and creative lead, my role involved developing a visual language that aligned with the co-branded aesthetics of Hims & Hers. The design needed to be clean and modern, encapsulating the essence of the MedMatch technology in a way that was both intuitive and inviting. 

I collaborated with the brand design lead to create an accessible, visually appealing look and feel, that is both engaging and reassuring.

The process began with conceptualizing a look and feel that resonated with the brand's ethos. This involved creating style frames that represented the essence of MedMatch - modern, clean, and clear. These frames served as the foundation for the detailed storyboards that mapped out the entire visual journey of the MedMatch narrative.

The storyboards were transformed into reality through meticulous animation. Each frame was crafted to ensure that the visual flow was seamless, effectively communicating the technology's benefits in an abstract yet comprehensible manner. The animation played a crucial role in demystifying MedMatch's advanced features, making them relatable to the audience.

The final output was a series of animations that succinctly conveyed the functionality and benefits of MedMatch. The clean, modern aesthetic, combined with the fluidity of the animation, created a compelling visual story that elevated the overall user experience, making complex technology approachable and understandable.

This project stands as a milestone in healthcare communication, demonstrating how visual design and animation can effectively bridge the gap between advanced technology and user comprehension. The success of MedMatch's visual narrative lays the groundwork for future endeavors in making healthcare technology more accessible and engaging for users.

Produced at Hims & Hers

Co-directors: Jovanna Tosello, Elea Franco
Art Directors: Jovanna Tosello, Elea Franco
Design Direction: Jovanna Tosello, Derek Chan, Franscine Thompson
Designers: Jovanna Tosello, Derek Chan, Sydney, Ingrid Bonetti
Animators: Breanna Lorraine Wright, Scott Johnson, Hannah Segraves
Editors: Jisun Lee