I helped lead the branding and visual execution of SearchOn 22–A large-scale, brand engagement event.
Search On returned for its third year to showcase the newest ways Search has helped organize the world’s information while making it universally accessible and useful.
This large-scale, brand engagement was produced by the Experience Marketing team at Google with the goal of increasing awareness of how Google used technological advances in AI and computer learning to transform the search experience to work more like our minds, and to be as multidimensional as people are.
This large-scale, brand engagement was produced by the Experience Marketing team at Google with the goal of increasing awareness of how Google used technological advances in AI and computer learning to transform the search experience to work more like our minds, and to be as multidimensional as people are.
My role as in-house art director for Google’s marketing team was to help develop a bespoke visual identity for the event and oversee the design execution across the large-scale marketing event.
I led the animation direction for our internal and external agency partners, concepting and designing visuals for the opening film. The opening film was highly stylized with a fresh aesthetic and built excitement for audience attendees.
I concepted and designed visuals for SearchOn’s mainstage presentations for key product areas: Google Maps and Food, which captivated both in-person and web attendees.
“Focus on Sustainability” and “Guided Search” are deep-dive explainer films that highlight the newest updates to Google’s core Search products. These interstial films played inbetween the mainstage keynote addresses.
I developed the initial design and style frames to help highlight the key takeaways from the films.
We established the events's design language with an international team of art directors and designers.
The event’s visual identity incorporates a conceptual representation of the multi-modal experience of Google Search–utilizing photographic collages, emojis, and iconography.
Art Direction
Search has become multi-modal–we can search with our camera, or even ask it a question aloud. The idea behind Search On ‘22, Search Outside the Box, was crafted to bring awareness to the new evolution of the search experience.
The visual direction incorporated a conceptual representation of the “out of the box”, multi-modal experience by utilizing photographic collages, emojis, and iconography. In order to anchor the branding in the core Google universe, we added pastel variants of the Google primaries to the visual system, resulting in a fresh, youthful take on the Google brand universe.
The visual direction incorporated a conceptual representation of the “out of the box”, multi-modal experience by utilizing photographic collages, emojis, and iconography. In order to anchor the branding in the core Google universe, we added pastel variants of the Google primaries to the visual system, resulting in a fresh, youthful take on the Google brand universe.
This project was produced at Google with a talented team of designers, animators, and producers.
Produced at Google.
Project: SearchOn ‘22
Launch: 2022
Art Direction: Jessica Marak, Andrew Toeh, Nicolo Bianchino, Jovanna Tosello
Design: Mathilde Vallée, Jessica Marak, Andrew Toeh, Nicolo, Charmie Biren Shah, Jovanna Tosello, Yusuf Ahmed,
Motion: Nicolo Bianchino, Chris Anderson
Motion Agency: Modicum
Scope: Design, Art Direction
Project: SearchOn ‘22
Launch: 2022
Art Direction: Jessica Marak, Andrew Toeh, Nicolo Bianchino, Jovanna Tosello
Design: Mathilde Vallée, Jessica Marak, Andrew Toeh, Nicolo, Charmie Biren Shah, Jovanna Tosello, Yusuf Ahmed,
Motion: Nicolo Bianchino, Chris Anderson
Motion Agency: Modicum
Scope: Design, Art Direction