Dismissed - Special Project

Editorial, Special Package

2018


It's not all in our heads. Women speak out about how doctors dismissed their pain, downplayed their symptoms or simply
sent them to a psychiatrist.

Dismissed is a special package for the TODAY Show and TODAY.com, focusing on the first-person stories of women who are harmed by the inherent biases within the American medical system. The goal of the project was to illuminate that all medical care is NOT created equal - especially for women.

In order to complement the deeply-personal and heart-wrenching stories of pain and loss, we chose to pair the narrative with a series of hand-drawn illustrations. Hand-drawn art has a unique power to connect with the reader’s empathy - it communicates subjectivity and voice.

The project was a joint effort between the Special Projects team, NBCNews Medical Unit, and the Today Show. The product was an  interactive reader experience.



Women speak out about how doctors dismissed their pain, downplayed their symptoms or simpl sent them to a psychiatrist.


Credit


Produced at TODAY
Client: NBC News Digital TODAY
Scope: Art Direction
Year: 2019
Head of Special Projects: Lisa Tolin
Senior Editor: Jane Weaver
Senior Editor: Gabrielle Frank
Senior Editor: Rheana Murray
Art Direction: Jovanna Tosello