About


Jovanna Tosello is a creative director based in New York. She is a visionary design leader turning big ideas into even bigger realities. With a wealth of over 15 years in the industry, Jovanna is celebrated for her exceptional ability to guide creative teams in realizing their best work.

Her approach to leadership is firmly rooted in empathy, allowing her to connect deeply with her team and unlock their fullest potential. This committed, hands-on method has been instrumental in the successful completion of grand and inspiring projects under her helm.

Jovanna’s passion lies not just in the finished product but in the journey to create work that resonates, engages, and truly inspires audiences. Her unparalleled experience and unwavering dedication continue to drive excellence, innovation, and impact in every project she undertakes.

Talks & Awards
  • Judge - Society of Illustrators Awards
  • Silver Cube - ADC 101st Annual Awards
  • Speaker - AIGA Design Conference, 2020
  • Selected - Latin American Ilustración 8
  • Brown University, “Resilience” Art Exhibit, 2019
  • Best Short - Los Angeles Animation Festival
  • Swatch Artist Residency Fellowship
  • The MacDowell Colony Residency Fellowship
  • Semi-finalist - Adobe Student Awards
  • Official Selection - Animation Block Party (NY)
  • Official Selection - KLIK Amsterdam (UK)
  • Official Selection - 700IS Reindeerland (IS)



Google


Art Director, Design Lead - Fulltime (March 2022 - Current)
• Serves as art director and design lead for the Google’s Events and Experiences team, creating memorable public touch points.


The New York Times


Art Director, Design Manager - Fulltime (January 2021 - March 2022)
• Served as art director and design manager for the advertising department.
• Managed and produces multiple campaigns and brand partnerships at once.
• Managed a team of graphic designers as direct reports.

Netflix Animation


Art Director - Freelance
(March 2020 - January 2021)
• Led and managed the art team for Netflix’s WE THE PEOPLE episodic project.
• Created the overall art direction.
• Managed the production of background, prop, and layout artists.
• Collaborated with the director, managing producers, and creative director.

A Medium Corp.


Managing Art Director - Fulltime
(August 2019 -January 2021)
• Developed, led, and executed large-scale creative initiatives.
• Develop working relationships with creatives and production vendors.
• Oversight over creative operations, workflows, and production.
• Build trust between cross-functional partners.
• Develop off-platform extensions across the Medium ecosystem.
• Assisted in the guidance and direction of a team of Art Directors.

NBCNews


Art Director/Graphics Producer - Fulltime (2018-2019)
• Art directing creative campaigns and establishing brand guidelines.
• Developed, led, and executed branding and design strategy for TODAY.
• Established best practices for the photo and media desk.
• Collaborating with the audience development team.
• Develop working relationships with creatives and production vendors.
• Oversight over creative operations, workflows, and production.

The Daily Show w/ Trevor Noah


Broadcast Graphics Artist - Fulltime
(2017-2018)
• Created on-air graphics for field-produced, in-studio, and broadcast.
• Developed interactive experiences for The Presidential Library.
• Directed talent in graphic shoots.

COMPLEX Digital


Art Director, Motion Graphics - Freelance (2016-2017)
• Produced motion graphics products for Complex Digital properties
• Simultaneously managing and producing multiple design projects.
• Consulted on set for GFX shoots.

Various Clients


Art Director - Freelance
(2013-2016)
• Produced motion graphics pr for various clients including: CREW CUTS NY, MSNBC Longform, Comedy Central, Japan Society, Shadow Machine, and Weber Shandwick.

TBSテレビ - Tokyo Broadcasting Systems


Art Director - Freelance 
(2012-2013)
• Art Directed television program, animated english language program for TBSテレビ.
• Worked out of the Tokyo office above Akasaka station.
• Designed a puppet mascott with expressive eyebrows. 


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For illustrators who wish to work with me, I would prefer you submit your portfolio to my own personal artist database that I use when assigning work. Please submit name and portfolio to this form.