Jovanna Tosello is an award-winning creative director based in New York City.
Jovanna is an accomplished design leader who combines strategic creative thinking with hands-on execution. She puts a highly creative and unexpected twist on her approach to projects.
With over five years of experience as a people manager and team lead, she excels in overseeing and managing creative operations while maintaining a high standard of craftsmanship and execution. She is passionate about fostering inclusive workplaces by building strong relationships and empowering creatives to produce their best work.
Marketing
The Hims Group Chat
The "Hims Group Chat" series is a strategic YouTube marketing initiative designed to boost brand visibility and engagement by addressing taboo topics in a fun, relatable format. By candidly discussing issues like hair loss and incorporating expert insights from professionals, the series aims to destigmatize these conversations.
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The Hims Group Chat
The "Hims Group Chat" series is a strategic YouTube marketing initiative designed to boost brand visibility and engagement by addressing taboo topics in a fun, relatable format. By candidly discussing issues like hair loss and incorporating expert insights from professionals, the series aims to destigmatize these conversations.
︎View Case Study ︎︎︎
Marketing
MedMatch
Hims & Hers recently introduced MedMatch, a new technology poised to change the landscape of healthcare delivery. MedMatch is designed to enhance the accuracy and effectiveness of personalized patient care by leveraging advanced treatments and medication options.
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MedMatch
Hims & Hers recently introduced MedMatch, a new technology poised to change the landscape of healthcare delivery. MedMatch is designed to enhance the accuracy and effectiveness of personalized patient care by leveraging advanced treatments and medication options.
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Marketing
Hims’ Guided Meditations
Hims launched a series of guided meditation videos as an immersive visual and auditory experience. The primary objective was to provide unique, high-quality, engaging mindfulness content for Hims users.
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Hims’ Guided Meditations
Hims launched a series of guided meditation videos as an immersive visual and auditory experience. The primary objective was to provide unique, high-quality, engaging mindfulness content for Hims users.
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Marketing
Hims’ Pharmacy & Innovation
Many patients don’t fully understand the safety and benefits of compounded medications. As the creative lead of graphics, I crafted a compelling visual narrative to build trust and educate customers. Through engaging animated explainers, we revealed the meticulous processes behind Hims and Hers formulations, reinforcing the brand’s commitment to personalized, high-quality healthcare.
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Hims’ Pharmacy & Innovation
Many patients don’t fully understand the safety and benefits of compounded medications. As the creative lead of graphics, I crafted a compelling visual narrative to build trust and educate customers. Through engaging animated explainers, we revealed the meticulous processes behind Hims and Hers formulations, reinforcing the brand’s commitment to personalized, high-quality healthcare.
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Experiential
Google - I/O ‘23
I co-art directed the launch Google I/O 2023, where the brand showcased a vision for AI integration and, marking one of the largest and most historic events in Google's history. As a result of the event, shares of Alphabet shot upward, gaining 26% in 2023.
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Google - I/O ‘23
I co-art directed the launch Google I/O 2023, where the brand showcased a vision for AI integration and, marking one of the largest and most historic events in Google's history. As a result of the event, shares of Alphabet shot upward, gaining 26% in 2023.
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Experiential
I helped lead the art direction and design of Google’s in-person experience at CES, one of the most influential tech events in the world. We created a cutting-edge, interactive booth that showcased Google's latest products and innovations in a dynamic and engaging way.
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Google - CES 2023
I helped lead the art direction and design of Google’s in-person experience at CES, one of the most influential tech events in the world. We created a cutting-edge, interactive booth that showcased Google's latest products and innovations in a dynamic and engaging way.
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Episodic AnimationWe The People
We The People
I led the art direction for the Emmy award-winning Netflix’s series, We the People, “The Courts” episode. The series was produced by Barack and Michelle Obama, with the aim of educating a new generation of young Americans about the power of the people.
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ExperientialGoogle - Search On ‘22
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Google - Search On ‘22
Search On is an annual live event that showcases the newest ways Google Search is helping organize the world’s information while making it universally accessible and useful. The theme for 2022 was, “Search Outside The Box”, focused on showcasing Google’s key innovations in Search that help connect us to information in more natural and intuitive ways.
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Experiential
Google - I/O ‘22
Google I/O is one of Google's highest profile annual events. In May 2022, Google I/O returned to the Shoreline Amphitheatre for a live audience for the first time in 2 years. The 2022 focus for I/O focus was on investments in advanced technologies such as AI and technical infrastructure, with the goal of helping to organize the world’s information while making it universally accessible and useful—like more natural conversations with Google Assistant, an immersive view in Maps and improved skin tone representation across Google’s products.
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Google - I/O ‘22
Google I/O is one of Google's highest profile annual events. In May 2022, Google I/O returned to the Shoreline Amphitheatre for a live audience for the first time in 2 years. The 2022 focus for I/O focus was on investments in advanced technologies such as AI and technical infrastructure, with the goal of helping to organize the world’s information while making it universally accessible and useful—like more natural conversations with Google Assistant, an immersive view in Maps and improved skin tone representation across Google’s products.
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Advertorial
New York Times x SAS - Part 3
The third part of a year-long partnership between SAS and the New York Times, demonstrated how SAS’s use of AI to help business achieve their goals. Part 3 highlighted their partnershp with Ulta Beaty. Our campaign highlighted how Ulta Beaty uses the power of AI to bring out the possibilities within every person.
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New York Times x SAS - Part 3
The third part of a year-long partnership between SAS and the New York Times, demonstrated how SAS’s use of AI to help business achieve their goals. Part 3 highlighted their partnershp with Ulta Beaty. Our campaign highlighted how Ulta Beaty uses the power of AI to bring out the possibilities within every person.
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Advertorial
New York Times x SAS - Part 2
Amidst a global pandemic, we showcased how one company adapted its data philosophy in real time. SAS is a data analytics and technology company making real-world, positive change in our life time. Their partnership with Siemens Healthineers, a medical equipment manufacturer, has positively impacted medical needs, supply chains and logistics networks throughout the SARS-CoV-2 pandemic.
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New York Times x SAS - Part 2
Amidst a global pandemic, we showcased how one company adapted its data philosophy in real time. SAS is a data analytics and technology company making real-world, positive change in our life time. Their partnership with Siemens Healthineers, a medical equipment manufacturer, has positively impacted medical needs, supply chains and logistics networks throughout the SARS-CoV-2 pandemic.
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Advertorial
New York Times x DoorDash
Restaurants have always been the lifeblood of New York — and that has never been clearer than it is now. To celebrate the world-renowned food of New York City, DoorDash and T Brand profiled iconic restaurants — plus one spot for sweets — across many neighborhoods, starting with the borough of Manhattan.
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New York Times x DoorDash
Restaurants have always been the lifeblood of New York — and that has never been clearer than it is now. To celebrate the world-renowned food of New York City, DoorDash and T Brand profiled iconic restaurants — plus one spot for sweets — across many neighborhoods, starting with the borough of Manhattan.
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Advertorial
New York Times x PayPal
Millenials have less purchasing power on average to buy large ticket items —a fact that is further compounded by the negative financial impact of the pandemic. In order to help folks purchase important high ticket items, PayPal’s Pay in 4 offered the ability to extend customer purchasing power.
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New York Times x PayPal
Millenials have less purchasing power on average to buy large ticket items —a fact that is further compounded by the negative financial impact of the pandemic. In order to help folks purchase important high ticket items, PayPal’s Pay in 4 offered the ability to extend customer purchasing power.
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Advertorial
New York Times x Global X
“Cleantech” describes the application of technology that reduces negative environmental impacts. While renewable energy production from sources such as wind and solar are the most visible examples of cleantech, also central is conserving energy through storage, building-efficiency and smart-grid applications. All this technology is what keeps green energy moving forward — expanding the landscape for investors.
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New York Times x Global X
“Cleantech” describes the application of technology that reduces negative environmental impacts. While renewable energy production from sources such as wind and solar are the most visible examples of cleantech, also central is conserving energy through storage, building-efficiency and smart-grid applications. All this technology is what keeps green energy moving forward — expanding the landscape for investors.
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Advertorial
New York Times x SAS - Part 1
When technology and human wonder intertwine, we can usher in new hope to address global challenges. SAS is a data analytics and technology company making real-world, positive change in our life time through innovation and collaboration.
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New York Times x SAS - Part 1
When technology and human wonder intertwine, we can usher in new hope to address global challenges. SAS is a data analytics and technology company making real-world, positive change in our life time through innovation and collaboration.
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EditorialKnow Their Names
In 2019 at least 19 Black Trans women were killed by fatal violence in the United States. The approximation speaks to the fundamental impossibility of tracking the lives and deaths of people who are ignored by the power structures that keep tabs. As a result, experts feel certain that these records are incomplete. Details are scant, relegating the deaths of Black Trans women to inaccurate statistics and sending a message that their lives don't count. Here, however, is where Black Trans women are honored and remembered.
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Editorial
The Wikipedia Story
It’s hard to imagine the internet without Wikipedia. Just like the air we breathe, the definitive digital encyclopedia is the default resource for everything and everyone — from Google’s search bar to undergrad students embarking on research papers.
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The Wikipedia Story
It’s hard to imagine the internet without Wikipedia. Just like the air we breathe, the definitive digital encyclopedia is the default resource for everything and everyone — from Google’s search bar to undergrad students embarking on research papers.
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Editorial
The Burn Out Effect
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The Burn Out Effect
We are not one-woman factories nor are we theater for others. We’re human. A four-part, advice-driven guide to help women of color honor themselves first, we investigate the emotional impact from pressures to perform and produce in an already chaotic world.
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Creative Direction
GEN Magazine
GEN is a publication for stories documenting the powerful forces reshaping our world. The best ideas can change who we are. Medium is where those ideas take shape, take off, and spark powerful conversations.
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GEN Magazine
GEN is a publication for stories documenting the powerful forces reshaping our world. The best ideas can change who we are. Medium is where those ideas take shape, take off, and spark powerful conversations.
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Creative Direction
OneZero Magazine
OneZero offers clarity, insight, and an expert read on what’s happening in the world in language accessible to any curious reader. It’s clear-eyed but enthusiastic about offering a knowing guide to whatever’s just around the corner.
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OneZero Magazine
OneZero offers clarity, insight, and an expert read on what’s happening in the world in language accessible to any curious reader. It’s clear-eyed but enthusiastic about offering a knowing guide to whatever’s just around the corner.
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Creative Direction
Human Parts Magazine
From the mundane to the extraordinary to the downright weird, we’re here to explore what it means to be human. Human Parts is a publication that centers personal essays and stories featuring the imperfection and beauty of the human experience.
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Human Parts Magazine
From the mundane to the extraordinary to the downright weird, we’re here to explore what it means to be human. Human Parts is a publication that centers personal essays and stories featuring the imperfection and beauty of the human experience.
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Creative Direction
Forge Magazine
Forge presents a new way of understanding ourselves & the world — A publication that examines and illuminates our constant struggle to get more done, invest in creativity and focus, and be happy doing it.
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Forge Magazine
Forge presents a new way of understanding ourselves & the world — A publication that examines and illuminates our constant struggle to get more done, invest in creativity and focus, and be happy doing it.
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Editorial
Interactive Cleaning Guide
Here's how to clean everything in your house, room by room.
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Interactive Cleaning Guide
Here's how to clean everything in your house, room by room.
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Editorial
Dismissed
It's not all in our heads. Women speak out about how doctors dismissed their pain, downplayed their symptoms or simply sent them to a psychiatrist.
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Dismissed
It's not all in our heads. Women speak out about how doctors dismissed their pain, downplayed their symptoms or simply sent them to a psychiatrist.
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