Jovanna Tosello ✴ Award-Winning Creative Director

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	<title>Jovanna Tosello ✴ Award-Winning Creative Director</title>
	<link>https://jovannatosello.cargo.site</link>
	<description>Jovanna Tosello ✴ Award-Winning Creative Director</description>
	<pubDate>Sat, 15 Mar 2025 02:33:08 +0000</pubDate>
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		<title>Header - Art Director</title>
				
		<link>https://jovannatosello.cargo.site/Header-Art-Director</link>

		<pubDate>Sun, 20 Dec 2020 23:42:55 +0000</pubDate>

		<dc:creator>Jovanna Tosello ✴ Award-Winning Creative Director</dc:creator>

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		<description>
	Jovanna is an accomplished creative leader with 15 years of experience driving breakthrough work across advertising &#38;amp; marketing touchpoints.Known for blending creativity with strategy, she ensures that bold ideas align with business goals. She currently builds and leads creative teams for brands in the technology, wellness, and lifestyle industries.


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		<title>Jovanna has worked...</title>
				
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		<pubDate>Sun, 20 Dec 2020 23:42:56 +0000</pubDate>

		<dc:creator>Jovanna Tosello ✴ Award-Winning Creative Director</dc:creator>

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		<description>With extensive experience as a people manager, Jovanna excels at empowering teams to produce innovative work that drives business success. Her leadership style balances adaptability, resourcefulness, and accountability while fostering an environment where creativity thrives. This approach enables her to develop industry-specific solutions that are both inventive and results-driven.


Whether leading campaigns or product launches, Jovanna combines a passion for creative excellence with a results-oriented mindset. She is driven by the belief that great work not only inspires but also delivers impact.</description>
		
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		<title>Case Studies</title>
				
		<link>https://jovannatosello.cargo.site/Case-Studies</link>

		<pubDate>Sat, 15 Mar 2025 02:23:21 +0000</pubDate>

		<dc:creator>Jovanna Tosello ✴ Award-Winning Creative Director</dc:creator>

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		<title>SM Google IO 23</title>
				
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		<pubDate>Sat, 15 Mar 2025 02:33:08 +0000</pubDate>

		<dc:creator>Jovanna Tosello ✴ Award-Winning Creative Director</dc:creator>

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		<description>CASE STUDY


	BRAND MARKETINGGoogle IO 2023
I helped launch Google I/O 2023, one of the most significant events in Google's history. The event solidified Google's leadership in AI, driving a 4.3% stock jump that day and contributing to Alphabet’s 26% surge in 2023.

Google I/O served as a platform to unveil the company’s bold yet responsible approach to AI. We demonstrated how AI integration is central to the entire organization—powering innovations across hardware, Search, Workspace, and Cloud. What was once a developer-centric conference has evolved into a high-impact marketing moment, positioning Google at the forefront of the global tech conversation.
︎View Case Study ︎︎︎
  

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		<title>SM Group Chat </title>
				
		<link>https://jovannatosello.cargo.site/SM-Group-Chat</link>

		<pubDate>Fri, 18 Aug 2023 01:01:52 +0000</pubDate>

		<dc:creator>Jovanna Tosello ✴ Award-Winning Creative Director</dc:creator>

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		<description>CASE STUDY


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	BRAND MARKETINGThe Hims Group Chat Youtube Series
	

	I helped launch Group Chat, a YouTube series by Hims designed to break down taboos around men’s health. More than just content, this project was a strategic move to reposition Hims—not just as a telehealth provider, but as a trusted voice in conversations about sexual health, hair loss, and self-care.Hims recognized that many men struggle to talk openly about these topics, so we created Group Chat as a space for real, unfiltered discussions. Each episode brings together participants for candid conversations about the most pressing issues in men’s health—normalizing topics that are often avoided.

	We tapped into YouTube’s power and the authenticity of organic content, crafting a 70s-inspired visual world that felt inviting, relatable, and culturally distinct. The series resonated in a big way, amassing over 822K+ views on individual videos and driving meaningful audience engagement. What started as a content series became a powerful platform—fostering open dialogue, building a loyal community, and proving that genuine connection leads to real organic growth in a category often clouded by stigma.
︎View Case Study ︎︎︎
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		<title>Portfolio Section</title>
				
		<link>https://jovannatosello.cargo.site/Portfolio-Section</link>

		<pubDate>Sun, 20 Dec 2020 23:42:55 +0000</pubDate>

		<dc:creator>Jovanna Tosello ✴ Award-Winning Creative Director</dc:creator>

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&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/61e3414df03aed4af1342ea54a531527e356b41d3d128cfb27e3e01351df2d0f/15A_15G_EMR_v04_iteration_1.gif" data-mid="237642144" border="0"  src="https://freight.cargo.site/w/960/i/61e3414df03aed4af1342ea54a531527e356b41d3d128cfb27e3e01351df2d0f/15A_15G_EMR_v04_iteration_1.gif" /&#62;

	BRAND MARKETINGMedMatchHims &#38;amp; Hers recently introduced MedMatch, a new technology poised to change the landscape of healthcare delivery. MedMatch is designed to enhance the accuracy and effectiveness of personalized patient care by leveraging advanced treatments and medication options.︎View Case Study ︎︎︎

BRAND MARKETING
Google - CES 2023I helped lead the art direction and design of Google’s in-person experience at CES, one of the most influential tech events in the world. We created a cutting-edge, interactive booth that showcased Google's latest products and innovations in a dynamic and engaging way. &#38;nbsp;︎View Case Study ︎︎︎
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&#60;img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/36bda53db95a853a30d1b932325bb261eea2f646168258f8c7bceaa0f58bfd05/Meditations01_V2.jpg" data-mid="212146615" border="0"  src="https://freight.cargo.site/w/1000/i/36bda53db95a853a30d1b932325bb261eea2f646168258f8c7bceaa0f58bfd05/Meditations01_V2.jpg" /&#62;

	BRAND MARKETING

Hims’ Guided MeditationsHims launched a series of guided meditation videos as an immersive visual and auditory experience. The primary objective was to provide unique, high-quality, engaging mindfulness content for Hims users.
︎View Case Study ︎︎︎

	BRAND MARKETING
Hims’ Pharmacy &#38;amp; Innovation
Many patients don’t fully understand the safety and benefits of compounded medications. As the creative lead of graphics, I crafted a compelling visual narrative to build trust and educate customers. Through engaging animated explainers, we revealed the meticulous processes behind Hims and Hers formulations, reinforcing the brand’s commitment to personalized, high-quality healthcare.

︎View Case Study ︎︎︎

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	&#60;img width="1920" height="1080" src="https://freight.cargo.site/w/1500/q/75/i/822236b3ef09ff8996e1e8d4f21272b09908c485583b953225a1de0138c05ec2/download-8.gif" style="width: 535.022px; height: 300.95px;"&#62;
	
	
BRAND MARKETING
Google - Search On ‘22Search On is an annual live event that showcases the newest ways Google Search is helping organize the world’s information while making it universally accessible and useful. The theme for 2022 was, “Search Outside The Box”, focused on showcasing Google’s key innovations in Search that help connect us to information in more natural and intuitive ways. ︎View Case Study ︎︎︎


	EPISODIC ANIMATION
Netflix’s We The People


I led the art direction for the Emmy award-winning Netflix’s series, We the People, “The Courts” episode. The series was produced by Barack and Michelle Obama, with the aim of educating a new generation of young Americans about the power of the people.︎View Case Study ︎︎︎
	&#60;img width="640" height="344" width_o="640" height_o="344" data-src="https://freight.cargo.site/t/original/i/047c1b274e4cf4edfe612d77ae8f2ad82b57a2cbdc038f7dae1675655560c821/WTP_002.gif" data-mid="161935809" border="0"  src="https://freight.cargo.site/w/640/i/047c1b274e4cf4edfe612d77ae8f2ad82b57a2cbdc038f7dae1675655560c821/WTP_002.gif" /&#62;

 
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	BRAND MARKETING
Google - I/O ‘22
Google I/O is one of Google's highest profile annual events. In May 2022, Google I/O returned to the Shoreline Amphitheatre for a live audience for the first time in 2 years. The 2022 focus for I/O focus was on investments in advanced technologies such as AI and technical infrastructure, with the goal of helping to organize the world’s information while making it universally accessible and useful—like more natural conversations with Google Assistant, an immersive view in Maps and improved skin tone representation across Google’s products.︎View Case Study ︎︎︎

  
	PARTNERSHIP ADVERTISING
Beauty is PersonalThe third part of a year-long partnership between SAS and the New York Times,&#38;nbsp; demonstrated how SAS’s use of AI to help business achieve their goals. Part 3 highlighted their partnershp with Ulta Beauty. Our campaign highlighted how Ulta Beaty uses the power of AI to bring out the possibilities within every person. &#38;nbsp;

︎View Case Study ︎︎︎


	&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/bf4b87c7202f994f22324bbc690f00bcabc344204ce84b1934f60ae0febfc450/ezgif.com-gif-maker-7.gif" data-mid="124926281" border="0"  src="https://freight.cargo.site/w/800/i/bf4b87c7202f994f22324bbc690f00bcabc344204ce84b1934f60ae0febfc450/ezgif.com-gif-maker-7.gif" /&#62;
	

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	PARTNERSHIP ADVERTISING

Local Flavors - Food Tour of Manhattan
Restaurants have always been the lifeblood of New York — and that has never been clearer than it is now. To celebrate the world-renowned food of New York City, DoorDash and T Brand profiled iconic restaurants — plus one spot for sweets — across many neighborhoods, starting with the borough of Manhattan.︎View Case Study ︎︎︎


&#60;img width="2846" height="964" width_o="2846" height_o="964" data-src="https://freight.cargo.site/t/original/i/9696c57536570793402c44f674cfa53698307fc021df500a3659057f8848b28d/Screen-Shot-2020-12-27-at-12.39.22-AM.png" data-mid="93150445" border="0" alt="Medium x Know Their Names" data-caption="Medium x Know Their Names" src="https://freight.cargo.site/w/1000/i/9696c57536570793402c44f674cfa53698307fc021df500a3659057f8848b28d/Screen-Shot-2020-12-27-at-12.39.22-AM.png" /&#62;
EDITORIAL
Know Their Names
In 2019 at least 19 Black Trans women were killed by fatal violence in the United States. The approximation speaks to the fundamental impossibility of tracking the lives and deaths of people who are ignored by the power structures that keep tabs. As a result, experts feel certain that these records are incomplete. Details are scant, relegating the deaths of Black Trans women to inaccurate statistics and sending a message that their lives don't count. Here, however, is where Black Trans women are honored and remembered.
︎View Case Study ︎︎︎

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		<title>Split Screen copy</title>
				
		<link>https://jovannatosello.cargo.site/Split-Screen-copy</link>

		<pubDate>Fri, 18 Aug 2023 16:52:55 +0000</pubDate>

		<dc:creator>Jovanna Tosello ✴ Award-Winning Creative Director</dc:creator>

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		<title>Press Talks Artist Res</title>
				
		<link>https://jovannatosello.cargo.site/Press-Talks-Artist-Res</link>

		<pubDate>Sun, 20 Dec 2020 23:42:55 +0000</pubDate>

		<dc:creator>Jovanna Tosello ✴ Award-Winning Creative Director</dc:creator>

		<guid isPermaLink="true">https://jovannatosello.cargo.site/Press-Talks-Artist-Res</guid>

		<description>&#38;nbsp;
	Contact

 jovanna@gmail.com
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	Newsletter
Want more behind-the-scenes creative direction in your inbox? Say up to date and join the newsletter︎︎︎

	Press

Spine Magazine ︎︎︎ The Glossary ︎︎︎TOPIC Magazine ︎︎︎Rookie Magazine ︎︎︎Ballpitt Magazine ︎︎︎Kaltblut Magazine ︎︎︎ 可口 Magazine ︎︎︎Uniquely Aligned ︎︎︎If you leave II ︎︎︎Cartoon Brew ︎︎︎Transartists ︎︎︎Huffington Post ︎︎︎Motionographer ︎︎︎Stash Media ︎︎︎
	Awards
ADC Annual Awards,&#38;nbsp; Silver CubeAG Publisher Award, The New York TimesWinner - Latin American Ilustración 8 Best Short - Los Angeles Animation FestivalSwatch Artist Residency 6-month FellowshipThe MacDowell Colony Residency FellowshipSemi-finalist - Adobe Student AwardsOfficial Selection - Animation Block Party (NY)Official Selection - KLIK Amsterdam (UK)Official Selection - 700IS Reindeerland (IS)
	Talks &#38;amp; Residencies

Milwaukee Institute of Art &#38;amp; Design - Guest LecturerAIGA NY Design Conference 2020 (NY)Spruceton Inn Artist Residency (NY)Almost Perfect (JP) Light Gray Artist Residency (NOR) Swatch Art Peace Hotel Residency (PRC)MacDowell Artist Colony Residency (US)Gunnar Gunnarson Museum Residency (IS)GilSociety Artist Residency (IS)AREHolland (NL)Kunstenarloogies (NL)SÍM Artist Residency Reykjavik (IS
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		<title>Hims - Group Chat</title>
				
		<link>https://jovannatosello.cargo.site/Hims-Group-Chat</link>

		<pubDate>Wed, 29 May 2024 13:54:57 +0000</pubDate>

		<dc:creator>Jovanna Tosello ✴ Award-Winning Creative Director</dc:creator>

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		<description>
&#60;img width="1647" height="919" width_o="1647" height_o="919" data-src="https://freight.cargo.site/t/original/i/8ed9fce05c38e849ec5c0ded8ec009c38060cbea6cf7c10b6a75cfc60545b54a/Group-17101-1.png" data-mid="227370603" border="0"  src="https://freight.cargo.site/w/1000/i/8ed9fce05c38e849ec5c0ded8ec009c38060cbea6cf7c10b6a75cfc60545b54a/Group-17101-1.png" /&#62;

	Creative Direction and Design for The Hims Group Chat — A series where real people have candid conversations about life's taboo topics.

	Hims Group Chat

Project Date: 2024Agency: In-houseRole: Creative lead

 
	Addressing sensitive men's health issues like sexual health and hair loss presented a unique challenge for Hims.  Their innovative solution emerged as "Hims Group Chat," a YouTube series strategically designed to foster organic brand growth.  Rather than relying on traditional advertising methods, this series aimed to cultivate engaging content, spark meaningful dialogues, and ultimately build trust, subtly guiding viewers toward exploring Hims' offerings.  The central task was clear: how could they make men's health topics feel approachable and compelling online, forging authentic connections and a sense of community around these often-sensitive subjects, moving beyond the limitations of direct, potentially clinical-feeling advertisements?

&#60;img width="1920" height="732" width_o="1920" height_o="732" data-src="https://freight.cargo.site/t/original/i/b1149dd2f88fe718c3b5a81b15d202cc1d32d7dc73dc601d46df552316b6c5e7/Frame-387498-1.png" data-mid="227435178" border="0"  src="https://freight.cargo.site/w/1000/i/b1149dd2f88fe718c3b5a81b15d202cc1d32d7dc73dc601d46df552316b6c5e7/Frame-387498-1.png" /&#62;

Each episode features participants answering questions, providing their perspectives, and reacting to each other's thoughts. 
	
	The real answers, provided by a medical doctor (MD) through interstitial segments, enrich the discussions with factual insights. The participants' reactions to these answers further enhance the authenticity and relatability of the content.Working closely with the marketing team, we prioritized an organic content approach and a YouTube-centric strategy. "Hims Group Chat" became the flagship, predicated on the power of genuine conversations with real people. To ensure relevance, we directed the use of trending questions from YouTube as the basis for diverse group discussions. Authenticity was paramount in our content strategy. To provide credibility, we integrated expert medical doctors to ensure factual insights were seamlessly woven into the discussions. The overarching goal was to transform Hims into a trusted resource, driving brand awareness and bolstering credibility, all while subtly encouraging viewers to see Hims as their solution, delivered through an engaging and easily shared format.


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I crafted a visual direction rooted in 70s nostalgia and approachability, aligning with Hims' brand DNA.Art Direction
	The visual identity I developed played a pivotal role in shaping the series' overall tone. Evoking warmth and approachability, while incorporating a hint of nostalgia, the visual language became a direct reflection of Hims' core brand values. The 70s aesthetic wasn't just a stylistic choice; it was a deliberate nod to the foundational Hims brand identity, echoing its funky logo type, 70s-inspired color palettes, and overall classic, timeless yet expressive point of view. By drawing inspiration from variety shows, soap operas, and the dynamic energy of retro game shows, my visual approach aimed for inherent online engagement and shareability.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/538803cefd37e3d91f606f205f82022854477b89f945b01d37c91b32eebc97fa/Brand_brand.png" data-mid="212257887" border="0"  src="https://freight.cargo.site/w/1000/i/538803cefd37e3d91f606f205f82022854477b89f945b01d37c91b32eebc97fa/Brand_brand.png" /&#62;

	Color Palette: A soothing mix of warm beiges and browns, creating a comfortable and inviting atmosphere that aligns with Hims' approachable brand image.
Logo and Typography: A vintage 70s logo mark and expressive typographic title designs reminiscent of classic 70s game shows, adding a nostalgic yet modern touch.
	Set Design: The gameshow sets were designed with warm woods and velvet textures, reflecting the cozy and familiar aesthetic of the 70s. These elements create a welcoming environment where candid conversations can flourish.


Show Graphics Assets
&#60;img width="8222" height="3224" width_o="8222" height_o="3224" data-src="https://freight.cargo.site/t/original/i/0ff7a63fcaef4102462b04c80e4e81af33e1a0300c25a5aad66dcc01f4bba510/GroupChat_Graphics_02SM.jpg" data-mid="227370118" border="0"  src="https://freight.cargo.site/w/1000/i/0ff7a63fcaef4102462b04c80e4e81af33e1a0300c25a5aad66dcc01f4bba510/GroupChat_Graphics_02SM.jpg" /&#62;
Title Card Assets
&#60;img width="8222" height="3197" width_o="8222" height_o="3197" data-src="https://freight.cargo.site/t/original/i/42ba7d1a8bba90efe309b0b77d02a9c884fe5a4b4214f8af4e5e37ba1de1eff1/GroupChat_Graphics_01-1.png" data-mid="227369331" border="0"  src="https://freight.cargo.site/w/1000/i/42ba7d1a8bba90efe309b0b77d02a9c884fe5a4b4214f8af4e5e37ba1de1eff1/GroupChat_Graphics_01-1.png" /&#62;Game Show Assets&#60;img width="8222" height="3224" width_o="8222" height_o="3224" data-src="https://freight.cargo.site/t/original/i/bddf9dc6c47419cccc67fa9cdfdc9a93fe5c0df612a9e8ce2e9151eac12e2f85/GroupChat_Graphics_03SM.jpg" data-mid="227370144" border="0"  src="https://freight.cargo.site/w/1000/i/bddf9dc6c47419cccc67fa9cdfdc9a93fe5c0df612a9e8ce2e9151eac12e2f85/GroupChat_Graphics_03SM.jpg" /&#62;
Across episodes, sensitive subjects were addressed with a blend of humor and candor, featuring expert medical guests who debunked common myths and provided essential factual context. 

	
	Through these segments, Hims was subtly positioned as an informed and empathetic solution provider, organically weaving the brand into relevant conversations surrounding men's health concerns.


	Episode 1: Porn habits: Men vs. Women
	The video is an episode from the "Hims Group Chat" series, where participants discuss various questions about porn in a candid and humorous manner. 
Dr. Peter Stahl, SVP of Men’s Sexual Health at Hims, provides expert insights, debunking myths like “semen retention.” The conversation is light-hearted, aiming to normalize discussions around sexual health and provides a sense of belonging and honest opinions within a friendly group chat setting.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9c7abb8da107e8ca13da559f9418b1189accc2ed94291acdabb195fc4ae38ae4/Frame-427318319.png" data-mid="211937080" border="0"  src="https://freight.cargo.site/w/1000/i/9c7abb8da107e8ca13da559f9418b1189accc2ed94291acdabb195fc4ae38ae4/Frame-427318319.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bda16ba576e7eb848fb1f3ea5b6fb74653359957fa5cb793766d5b0b048b98b9/Frame-427318471-1.png" data-mid="211962729" border="0"  src="https://freight.cargo.site/w/1000/i/bda16ba576e7eb848fb1f3ea5b6fb74653359957fa5cb793766d5b0b048b98b9/Frame-427318471-1.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4388f90e4baef398b64fc51fac5d88fbd14362b8a8b96b10ed08508b9026e286/Frame-427318289.png" data-mid="211937079" border="0"  src="https://freight.cargo.site/w/1000/i/4388f90e4baef398b64fc51fac5d88fbd14362b8a8b96b10ed08508b9026e286/Frame-427318289.png" /&#62;


	Episode 3:
Balding at 23?
	In this episode of the Hims Group Chat, participants guess someone's age based solely on their hairline, revealing surprising results. The discussion touches on hair loss at various ages, with insights from Dr. Knox Beasley, a board-certified dermatologist. He explains the typical ages when hair loss starts, the patterns it follows, and factors that contribute to it. The lighthearted competition among friends highlights how hair loss can affect men at different stages of life, emphasizing that Hims offers solutions for regaining full heads of hair.


&#60;img width="1912" height="1076" width_o="1912" height_o="1076" data-src="https://freight.cargo.site/t/original/i/1aa59f3dc12a49638c2856cbbc6d7c821d980c9b5c2cc3cc5ed108567b9b579c/GroupChat_ScreenShots.png" data-mid="211927810" border="0"  src="https://freight.cargo.site/w/1000/i/1aa59f3dc12a49638c2856cbbc6d7c821d980c9b5c2cc3cc5ed108567b9b579c/GroupChat_ScreenShots.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/727b6996f5973c1edb8f608ded21d155e987aac5c646e122d40bc2f2f23a1930/Frame-427318345.png" data-mid="211937081" border="0"  src="https://freight.cargo.site/w/1000/i/727b6996f5973c1edb8f608ded21d155e987aac5c646e122d40bc2f2f23a1930/Frame-427318345.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3acdf634b95d534b37ff860c4cb6f4f53d0fd49cbc6a9149bb1f385a24ddd638/Frame-427318470.png" data-mid="211937084" border="0"  src="https://freight.cargo.site/w/1000/i/3acdf634b95d534b37ff860c4cb6f4f53d0fd49cbc6a9149bb1f385a24ddd638/Frame-427318470.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8b277afdd8b40868a50292b8657aa26c0db2ed11d0f1a08bfa1617267daabe94/Ep3_V1.png" data-mid="211962774" border="0"  src="https://freight.cargo.site/w/1000/i/8b277afdd8b40868a50292b8657aa26c0db2ed11d0f1a08bfa1617267daabe94/Ep3_V1.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d2d7b3a01adc27e49e7b7711609e12f8ebdad44506d3acdc2f04b0d80b2e9f7d/Frame-427318190.png" data-mid="211937076" border="0"  src="https://freight.cargo.site/w/1000/i/d2d7b3a01adc27e49e7b7711609e12f8ebdad44506d3acdc2f04b0d80b2e9f7d/Frame-427318190.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0d4e23ca40ced9402d9cec3fb6617fa407039c6c7b22f66f468426803862d523/Ep3_Party.png" data-mid="211962773" border="0"  src="https://freight.cargo.site/w/1000/i/0d4e23ca40ced9402d9cec3fb6617fa407039c6c7b22f66f468426803862d523/Ep3_Party.png" /&#62;


	Episode 5:
Craziest things tried for hairloss
	We’re flipping the script this time—guys in the Hims Group Chat are sharing the craziest things they've tried for hair loss treatment (BEER for hair loss?! Red light therapy hair growth?), and board-licensed dermatologist Dr. Knox Beasley explains whether their remedies are the real deal. From at-home hair loss remedies to unheard-of natural hair loss “supplements,” we’ve come across some unusual methods for recovering hair. Dr. Knox also discusses how hair loss starts and hair loss treatments that actually work.


	Episode 6:
Craziest things tried for hairloss
	Have you ever heard of penis stretching? Guys join the Hims Group Chat to vote on some of the most popular and wildest ways to get a bigger penis. Some of these penis enlargement methods sound bananas…would YOU try them? The SVP of Men’s Sexual Health at Hims, Dr. Peter Stahl, also weighs in with expert input on penis enlargement methods (from jelqing to penis pumps), how they work, the risks, and whether they can actually lead to a bigger penis.


&#60;img width="1855" height="1044" width_o="1855" height_o="1044" data-src="https://freight.cargo.site/t/original/i/07ac6f6deeae88451dc6a53ed6af2673ba6b3e82d255872984de9ed24a2ca7ef/Comic_slates-12.png" data-mid="211962772" border="0"  src="https://freight.cargo.site/w/1000/i/07ac6f6deeae88451dc6a53ed6af2673ba6b3e82d255872984de9ed24a2ca7ef/Comic_slates-12.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9b8f171a9a0b9038feb996fa5d11982ba6ba39c435d70620f8f1c40bc2a9afbd/Frame-427318458.png" data-mid="211962777" border="0"  src="https://freight.cargo.site/w/1000/i/9b8f171a9a0b9038feb996fa5d11982ba6ba39c435d70620f8f1c40bc2a9afbd/Frame-427318458.png" /&#62;
&#60;img width="2014" height="1133" width_o="2014" height_o="1133" data-src="https://freight.cargo.site/t/original/i/9e87343aa55b5e952e320764a9dd373c24a1e4dbff4d048a938f94928fbfded7/Frame-427318497.png" data-mid="212259830" border="0"  src="https://freight.cargo.site/w/1000/i/9e87343aa55b5e952e320764a9dd373c24a1e4dbff4d048a938f94928fbfded7/Frame-427318497.png" /&#62;


	Results
	"Hims Group Chat" has proven to be a successful example of organic brand marketing, effectively creating a unique content series that not only normalizes taboo health topics by fostering open and honest conversations but also builds brand trust and relatability. The YouTube-friendly format and genuinely relatable discussions have successfully engaged target audiences interested in these health topics, organically showcasing Hims' solutions through expert segments and strategic topic selection. Ultimately, "Hims Group Chat" exemplifies the power of creative content to subtly and effectively build brand awareness, break down barriers, foster community, and connect with audiences on sensitive yet universal topics, moving beyond traditional advertising to create meaningful engagement.


Produced at Hims &#38;amp; Hers
Creative Leads: Jovanna Tosello, Elea Franco, Hridi Kahn
Design Director: Jovanna Tosello

Live Action Direction: Elea Franco
Copywriter: Hridi Kahn
Designers: Jovanna Tosello, James Marshall, Evelyn Zhang, Ingrid Bonetti, Natalie
Animators: Breanna Lorraine Wright, Jeremy Carreon
Editors: Bill Dvorak, Moon Noh, Carly Baldwin


See more work ↗︎

</description>
		
	</item>
		
		
	<item>
		<title>Hims - MedMatch</title>
				
		<link>https://jovannatosello.cargo.site/Hims-MedMatch</link>

		<pubDate>Sat, 23 Sep 2023 23:27:17 +0000</pubDate>

		<dc:creator>Jovanna Tosello ✴ Award-Winning Creative Director</dc:creator>

		<guid isPermaLink="true">https://jovannatosello.cargo.site/Hims-MedMatch</guid>

		<description>
&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/61e3414df03aed4af1342ea54a531527e356b41d3d128cfb27e3e01351df2d0f/15A_15G_EMR_v04_iteration_1.gif" data-mid="237641898" border="0"  src="https://freight.cargo.site/w/960/i/61e3414df03aed4af1342ea54a531527e356b41d3d128cfb27e3e01351df2d0f/15A_15G_EMR_v04_iteration_1.gif" /&#62;

	Creative Direction and Design for MedMatch — Hims &#38;amp; Hers’ new proprietary AI service. 


	Health and wellness platform Hims &#38;amp; Hers has recently introduced MedMatch, a new technology poised to change the landscape of healthcare delivery. MedMatch is designed to enhance the accuracy and effectiveness of personalized patient care by leveraging advanced treatments and medication options.I co-directed and led the announcement for Hims &#38;amp; Hers’ custom-built, proprietary AI service called MedMatch. MedMatch is a proprietary service that uses AI and machine learning to leverage the collective knowledge of hundreds of healthcare providers to recommend the treatments that are most likely to be successful for our customers.


	Project Date 2023 
	AgencyIn-house
	Role Creative lead


I was tasked with crafting a design language to visualize the AI-driven technology behind MedMatch.&#38;nbsp;The focus of the video was to demonstrate how this custom-built technology is working to create a future of transformative care.

&#60;img width="2978" height="1623" width_o="2978" height_o="1623" data-src="https://freight.cargo.site/t/original/i/2bccb5725a9a79c399224b036192a9124e68f207f5bc333ab76fe56414ae2ffa/Frame-1277762-1.png" data-mid="197860614" border="0"  src="https://freight.cargo.site/w/1000/i/2bccb5725a9a79c399224b036192a9124e68f207f5bc333ab76fe56414ae2ffa/Frame-1277762-1.png" /&#62;

Art Direction
	As creative lead, my role involved developing a visual language that aligned with the co-branded aesthetics of Hims &#38;amp; Hers. The design needed to be clean and modern, encapsulating the essence of the MedMatch technology in a way that was both intuitive and inviting.&#38;nbsp;
I collaborated with the brand design lead to create an accessible, visually appealing look and feel, that is both engaging and reassuring.
&#60;img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/c34a919b2426827440d101034b4ae5ebe25cb0090000285450c200f5ceaac7d7/youtube-video-gif.gif" data-mid="197713243" border="0"  src="https://freight.cargo.site/w/720/i/c34a919b2426827440d101034b4ae5ebe25cb0090000285450c200f5ceaac7d7/youtube-video-gif.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e312ca54a79eda32be332e040940401f3485aeef09e1b1357eb5f4c8558f6b59/Frame-389846-1.png" data-mid="198170383" border="0"  src="https://freight.cargo.site/w/1000/i/e312ca54a79eda32be332e040940401f3485aeef09e1b1357eb5f4c8558f6b59/Frame-389846-1.png" /&#62;
&#60;img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/2701b4b43e88e78fa90bd86a2fdbc918aac892a1602bb1e6440ce084f04f4bdf/youtube-video-gif-1.gif" data-mid="197713488" border="0"  src="https://freight.cargo.site/w/720/i/2701b4b43e88e78fa90bd86a2fdbc918aac892a1602bb1e6440ce084f04f4bdf/youtube-video-gif-1.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3a7376e48654a35ef6879ca95d23b1284dfdcc7d2af086af6f68b7a8cf1e996c/Frame-389853-1.png" data-mid="198170422" border="0"  src="https://freight.cargo.site/w/1000/i/3a7376e48654a35ef6879ca95d23b1284dfdcc7d2af086af6f68b7a8cf1e996c/Frame-389853-1.png" /&#62;


	The process began with conceptualizing a look and feel that resonated with the brand's ethos. This involved creating style frames that represented the essence of MedMatch - modern, clean, and clear. These frames served as the foundation for the detailed storyboards that mapped out the entire visual journey of the MedMatch narrative.

&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/f37aacb99f6e53b6139bb7353872cebe006ab143ec1cf451c2c303e3b8d7aa96/19_MedMatch_EMR_Mematch_Lock_Up_03_iteration_1.gif" data-mid="237641900" border="0"  src="https://freight.cargo.site/w/960/i/f37aacb99f6e53b6139bb7353872cebe006ab143ec1cf451c2c303e3b8d7aa96/19_MedMatch_EMR_Mematch_Lock_Up_03_iteration_1.gif" /&#62;
&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/9a6b9cb7faa13f253cedfc659f7ff6eb9126791f9435cb8fe01cd52eb9df1bee/39_40_MedMatch_MACHINE_LEARNING_06_iteration_1.gif" data-mid="237641904" border="0"  src="https://freight.cargo.site/w/960/i/9a6b9cb7faa13f253cedfc659f7ff6eb9126791f9435cb8fe01cd52eb9df1bee/39_40_MedMatch_MACHINE_LEARNING_06_iteration_1.gif" /&#62;
&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/a8e380e6472cb5365e5e9d61f21480f13b80a9e9ae402ce3f12a94cae2991a85/09_PILL_ROTATION_07_iteration_1.gif" data-mid="237641901" border="0"  src="https://freight.cargo.site/w/960/i/a8e380e6472cb5365e5e9d61f21480f13b80a9e9ae402ce3f12a94cae2991a85/09_PILL_ROTATION_07_iteration_1.gif" /&#62;
&#60;img width="360" height="203" width_o="360" height_o="203" data-src="https://freight.cargo.site/t/original/i/751efc7c10c01d50a44c108394e237eb066d51340762e6060848f9f0a5bb8118/youtube-video-gif-5.gif" data-mid="197713495" border="0"  src="https://freight.cargo.site/w/360/i/751efc7c10c01d50a44c108394e237eb066d51340762e6060848f9f0a5bb8118/youtube-video-gif-5.gif" /&#62;

The focus of the video was to demonstrate how this custom-built technology is working to create a future of transformative care.

 
	Bringing Storyboards to Life
	The storyboards were transformed into reality through meticulous animation. Each frame was crafted to ensure that the visual flow was seamless, effectively communicating the technology's benefits in an abstract yet comprehensible manner. The animation played a crucial role in demystifying MedMatch's advanced features, making them relatable to the audience.

 
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2c5137ca641d0a169e7152a1c7077360cea4112747b17e8444fd35314e72a2fa/Frame-390178-1.png" data-mid="198170415" border="0"  src="https://freight.cargo.site/w/1000/i/2c5137ca641d0a169e7152a1c7077360cea4112747b17e8444fd35314e72a2fa/Frame-390178-1.png" /&#62;
&#60;img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/887cac866a6f2096110dd92ae179a9e22445aff068d44d8c35b0bc861933445e/youtube-video-gif-3.gif" data-mid="197713489" border="0"  src="https://freight.cargo.site/w/720/i/887cac866a6f2096110dd92ae179a9e22445aff068d44d8c35b0bc861933445e/youtube-video-gif-3.gif" /&#62;
&#60;img width="10842" height="2625" width_o="10842" height_o="2625" data-src="https://freight.cargo.site/t/original/i/3ff5aee195d33659124a7301e53708513e10c76903027953ca0ef0ecc4128f3f/Frame-1277741-1-1.png" data-mid="197774535" border="0"  src="https://freight.cargo.site/w/1000/i/3ff5aee195d33659124a7301e53708513e10c76903027953ca0ef0ecc4128f3f/Frame-1277741-1-1.png" /&#62;
&#60;img width="2059" height="1222" width_o="2059" height_o="1222" data-src="https://freight.cargo.site/t/original/i/0d03536b55364ef8bb8025092eb78994c5c18c017d78e2dc08a791eb9219a6a7/Frame-1277752-1.png" data-mid="198097782" border="0"  src="https://freight.cargo.site/w/1000/i/0d03536b55364ef8bb8025092eb78994c5c18c017d78e2dc08a791eb9219a6a7/Frame-1277752-1.png" /&#62;
&#60;img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/cbdb0f11e100e3fbd017878e5c171d3c2f3a40f10b1501c0397139a128f5babe/youtube-video-gif-7.gif" data-mid="197713785" border="0"  src="https://freight.cargo.site/w/720/i/cbdb0f11e100e3fbd017878e5c171d3c2f3a40f10b1501c0397139a128f5babe/youtube-video-gif-7.gif" /&#62;

	Impact
	The final output was a series of animations that succinctly conveyed the functionality and benefits of MedMatch. The clean, modern aesthetic, combined with the fluidity of the animation, created a compelling visual story that elevated the overall user experience, making complex technology approachable and understandable.
This project stands as a milestone in healthcare communication, demonstrating how visual design and animation can effectively bridge the gap between advanced technology and user comprehension. The success of MedMatch's visual narrative lays the groundwork for future endeavors in making healthcare technology more accessible and engaging for users.


Produced at Hims &#38;amp; Hers

Co-directors: Jovanna Tosello, Elea Franco
Art Directors: Jovanna Tosello, Elea Franco
Design Direction: Jovanna Tosello,&#38;nbsp;Derek Chan, Franscine ThompsonDesigners: Jovanna Tosello, Derek Chan, Sydney, Ingrid Bonetti
Animators:&#38;nbsp;Breanna Lorraine Wright, Scott Johnson, Hannah Segraves
Editors:&#38;nbsp;Jisun Lee


See more work ↗︎
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